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GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for advertising.
Technology
Get in Touch with Us!
www.gumgum.com
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IN PARTNERSHIP WITH
Delivering Ads
That Matter
Verity™, our leading contextual intelligence technology, targets consumers on quality inventory across three continents. We deliver ads users want to see.
About
GumGum
Creative Portfolio
GumGum Standard
Leverage standard creative assets to run in GumGum’s custom In-Image and In-Screen placements that outperform standard IAB creative ads.
In-Image Animated
In-Image Canvas
In-Image Frame
In-Image Expandable
In-Image Interactive
In-Image :06 Canvas Video
In-Image Embedded Video
In-Screen Animated
In-Screen Frame
In-Screen Embedded Video
In-Screen Interactive on Scroll
In-Screen Interactive on Tap
In-Screen Shoppable
In-Screen Expandable
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Condimentum erat quasi eros doloremque sunt a laboris eiusmod tristique eros nonummy nunc harum alias! Veritatis quo consequat, nam inventore, facilisi. Volup tatum eleifend tortor sagittis? Minim aute, tincidunt, metus est illo eros dictu mst.Condi mentum erat quasi eros doloremque sunt a laboris eiusmod tristique eros nonummy nunc harum alias! Veritatis quo consequat, nam inve ntore, facilisi. Voluptatum eleifend tortor sim aute, tincidunt, metus est illo eros dictumst.
Purus congue ultrices cumque nobis non facilisis, amet esse hend rerit donec nulla, elementum.
Condimentum erat quasi eros doloremque sunt a laboris eiusmod tristique eros nonummy nunc harum alias! Veritatis quo consequat, nam inventore, facilisi. Volup tatum eleifend tortor sagittis? Minim aute, tincidunt, metus est illo eros dictu mst.Condi mentum erat quasi eros doloremque sunt a laboris eiusmod tristique eros nonummy nunc harum alias! Veritatis quo consequat, nam inve ntore, facilisi. Voluptatum eleifend tortor sim aute, tincidunt, metus est illo eros dictumst.
Britt Wallace
Vice President, East Coast Sales
britt@gumgum.com
Ali Grogan
Account Executive
agrogran@gumgum.com
Courtney Olsen
Account Manager
colsen@gumgum.com
Ian Barbo
Senior Manager,
Programmatic Solutions
ian@gumgum.com
CPG
Beauty
Retail
Auto
Telecom
Travel
Human-like
understanding with Verity
TM
Global Footprint
Case Studies
Cut through the digital and programmatic clutter with custom creative ads that address the right audiences at scale, across content they care about.
GumGum Makes Programmatic Easy
Avails & forecasting
pulled prior
to launch
Blocks fraud and
non-human traffic pre-bid
Implementation
walk-through
White Glove Service
Working with Us
Dedicated
programmatic team
Custom units
built as added value
Moat monitoring
as added value
Fraud elimination
& brand safety
Access to
premium inventory
Quick and
easy activation
1st and 3rd
party data
Third-party
serving
Proactive optimization suggestions
DSPs Integrations
Human-like
Understanding with Verity
TM
Self-Serve
Direct
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Purus congue ultrices cumque nobis non facilisis, amet esse hend rerit donec nulla, elementum.
Condimentum erat quasi eros doloremque sunt a laboris eiusmod tristique eros nonummy nunc harum alias! Veritatis quo consequat, nam inventore, facilisi. Volup tatum eleifend tortor sagittis? Minim aute, tincidunt, metus est illo eros dictu mst.Condi mentum erat quasi eros doloremque sunt a laboris eiusmod tristique eros nonummy nunc harum alias! Veritatis quo consequat, nam inve ntore, facilisi. Voluptatum eleifend tortor sim aute, tincidunt, metus est illo eros dictumst.
Direct
Self-Serve
01
02
Direct
Self-Serve
RFP Submission Form
GumGum’s Verity™ is a proprietary contextual intelligence technology that can comprehensively analyze text and image content on a web page to ‘read between the lines’ and derive human-like understanding.
VERITY™ TECHNOLOGY
GumGum's Verity™ detects unsafe content, looking at images and text together, before an impression is served. Page-level brand safety allows advertisers to unlock safe inventory across verticals, tapping into inventory that keyword-only solutions would unnecessarily eliminate.
We use Human to block invalid traffic, and can layer on 3rd party vendors for additional verification, brand safety, and measurement.
Brand Suitability
Verity™ helps brands align with the most relevant content on a page-level and achieve brand safety and suitability, without relying on personal data or cookies.
Reach your desired audience without relying on personal data or cookies
Future-proof your targeting
Avoid unsafe content, without constraining campaign reach or performance
Achieve brand safety and suitability
Hone in on page-level content that will amplify your brand message
Align with the most relevant content
200+
employees across
3 continents
1B digital
images processed
per month
70% of Fortune 100 companies are clients
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Delivering Ads That Matter
Our leading contextual relevance technology targets consumers on premium publishers across four continents. We deliver ads users want to see.
Human-like
understanding
with Verity
GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for advertising.
Technology
Global Footprint
Questions About GumGum?
www.gumgum.com
GumGum Standard
In-Image Animated
In-Image Canvas
In-Image Expandable
In-Image :06 Canvas Video
In-Screen Animated
In-Screen Frame
In-Screen Expandable Video
GumGum Native
In-Screen Interactive on Tap
In-Screen Shoppable
In-Screen Expandable
CPG
Retail
Telecom
Beauty
Auto
Travel
TM
GumGum’s Verity™ is a proprietary contextual intelligence technology that can comprehensively analyze text and image content on a web page to ‘read between the lines’ and derive human-like understanding.
VERITY™ TECHNOLOGY
Verity™ helps brands align with the most relevant content on a page-level and achieve brand safety and suitability, without relying on personal data or cookies.
250+ employees in 5 offices across 3 continents
1B digital
images processed
per month
70% of Fortune 100 companies are clients
About
GumGum
Retail
IN PARTNERSHIP WITH
DSPs Integrations
In-Screen Expandable Video
RFP Form Submission
Ad Type
Turnaround Time
Accepted File Types
Supported Platforms
GumGum Standard
3 Business Days
PNG, JPEG, GIF, HTML 5
Cross Platform
In-Image
10-15 Business Days
Layered PSD's
Cross Platform
In-Image Canvas
10-15 Business Days
Layered PSD's
Cross Platform
In-Image Frame
10-15 Business Days
Layered PSD's
Cross Platform
In-Image : 06 Canvas Video
10-15 Business Days
1. Layered PSD's
2. MP4
3. The original video - raw or .mov
4. VAST/VPAID Preferred
Cross Platform
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BACK
Creative Production Details
In-Image Expandable
10-15 Business Days
Layered PSD's
Cross Platform
In-Screen
10-15 Business Days
Layered PSD's
Cross Platform
In-Screen Frame
10-15 Business Days
Layered PSD's
Mobile Only
In-Screen Interactive - Scroll
10-15 Business Days
Layered PSD's
Cross Platform
In-Screen Interactive - Scratch to Reveal
10-15 Business Days
Layered PSD's
Cross Platform
In-Screen Shoppable
10-15 Business Days
Layered PSD's
Cross Platform
In-Screen Expandable
10-15 Business Days
Layered PSD's
Cross Platform
MatterKind In-Screen Frame Animated Scroll
*Exclusive to Matterkind
10-15 Business Days
Layered PSD's
Mobile Only
Powered by
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In-Screen Expandable Video
10-15 Business Days
Layered PSD's
Cross Platform
GumGum Native
5 Business Days
Mobile Only
Logo Size: 64x64px (JPG), Brand Name: 25 characters, Title: 25 char, CTA: 20 char. Preview Image: 1200x627 (JPG) 300kb
Video Specs:
Content scraped from facebook & instagram : we recommend video files under 1 min. Best format for video is 15 sec to 30 sec. All dimensions supported
Content directly imported into AYL UI : max 100 Mb and all dimensions supported
GumGum Stories
5 Business Days
PNG, JPEG, MP4, OGG, WEBM
Mobile Only
Ad Formats
Direct CPM
($1.5M-$2.5M Tier, CAD)
Individual Spender
$1M+ CPM
Individual Spender
$1M+ CPM
In-Image Animated & Static
$9.75
$6.41
$8.9
In-Screen Animated & Static
$11.25
$7.84
$10.80
In-Image Canvas
$19.88
$11.40
In-Image Frame
$11.70
$8.55
In-Image 6-Sec Canvas Video
$16.00
$16.15
BACK
BACK
Partnership Rate Card
In-Image Embedded Video
In-Screen Embedded Video
$15.00
$12.35
In-Image Expandable
$18.00
$14.00
In-Image Interactive
$15.75
$12.00
In-Screen Interactive
$9.75
$14.41
GumGum Standard (320x50, 728x90)
$11.25
$15.84
GumGum Display
(160x600, 300x250, 320x50, 728x90, 468x60, 640x480, 970x90)
$6.75
$4.75
Minimum Spend
$15k
$15k
$15k
$15k
$15k
$15k
$15k
$15k
$15k
$15k
$15k
$20.25
$11.10
$16.65
$15.15
$18.00
$6.75
$13.50
$18.80
$14.40
In-Screen Frame
$13.88
$10.45
$12.60
$15k
Powered by
$4.50
$3.75
$4.50
$15k